By utilizing the Texas Longhorn's unique genetic potential, several of the physical and economic problems confronting the rancher and feeder can be solved or greatly eased. This genetic potential includes genes for high fertility, easy calving, disease and parasite resistance, hardiness, longevity, and the ability to utilize the browse and coarse forage material on marginal rangelands more efficiently than most other cattle breeds. Under the harsh environmental conditions of many areas of North America, the existence of these traits, which have been strongly fixed by nature's culling in the Texas Longhorn, spell the difference between a comfortable profit and the cattle enterprise becoming a "story written in red ink!"
High fertility is the most important economic trait in the beef industry. Without a live calf with which to work, all other traits are purely academic! Unfortunately, many of the European breeds of beef cattle are not noted for high fertility, and several are plagued with real difficulties at calving. During a long period of survival of the fittest, however, a Texas Longhorn strain evolved which virtually assures that every healthy cow will present a new addition to the herd each year. This extremely high fertility, which is built into the Longhorn, could perhaps boost the low calf crop percentage found in many beef herds.